Project Description
Arila Gardens
It had long been something that respected winemaking couple, Adam and Marie Clay had spoken and dreamt – owning their own vineyards. In 2018, their dream came true and the Clay Family, in partnership with Adam’s parents David and Cheryl purchased an esteemed Moppa property in the Barossa Valley.
Arila is an Aboriginal word for ‘sand, land and earth’ and Gardens honour the vignerons who tended the ancient vine before them.
Brief
To launch to market a new wine brand across multi-channels including print, digital and public relations.
The goal was to grow brand awareness and create consistency across all Arila Gardens marketing channels – and to assist them tell their unique story and showcase the outstanding wines they have crafted from their Moppa property.
Having known Tania for over a decade our first port of call when Arila Gardens was moving in to the digital world was Decant Digital (formerly bizeez communications). Tania was able to answer all our questions and give a clear framework on what we could do and how we could go about it. She is professional, has good contacts and understanding of the wine industry and importantly a can do attitude.
We confidently endorse Decant Digital to spring board your business forward.
